Knowing how to maximise ROI on a budget with strategic marketing is essential to support the growth of SMB & Startups who typical have less to invest in marketing. Especially for bootstrapped companies, every pound counts. Whether you’re a small startup or a large enterprise, finding ways to do more with less and maximise ROI is crucial.

Here’s a few things steps you could take in that situation:

Repurpose Content for Maximum Reach

One of the most effective ways to stretch your marketing budget is by repurposing content. This strategy allows you to reach a broader audience and engage different segments without creating new content from scratch.

Ideas to Repurpose Your Content:

• Infographics: Convert key blog points into visually engaging infographics.
• Social Media Posts: Split infographics into carousel posts for social media.
• Video Clips: Turn podcasts into bite-sized video clips for social platforms.
• Educational Videos: Transform webinars into educational videos for YouTube.

By repurposing content, you can test how your audience consumes your content and iterate on creative designs that resonate the most. Don’t forget to revisit your content archives; evergreen content can be refreshed to align with your current brand identity.

Prioritise One Channel at a Time

When marketing on a budget, it’s essential to optimise each channel for maximum ROI. Focus on channels aligned with your business objectives rather than spreading resources thinly across multiple platforms.

Key Questions to Consider:

• Is your target audience active on this channel?
• Does this platform offer short-term or long-term lead generation?
• Does your team have the capacity to manage this channel effectively?

Focus on Conversion Rate Optimisation (CRO)

CRO should be a priority for brands of all sizes, especially when marketing on a budget. By fine-tuning your existing marketing channels, you can achieve better results without increasing your budget.

How to prioritise CRO

• Monitor data across all marketing activities.
• Make data-driven changes to landing pages.
• Use tools like Hotjar to identify and fix UX/UI issues.

Harness the Power of Referrals for Organic Growth

Referrals are often considered the gold standard in marketing because they come from a trusted source—existing customers. When a customer is satisfied with your product or service, they become your brand advocates, promoting your business to their network without any additional cost to you.

This organic form of marketing not only boosts customer acquisition but also builds trust and credibility for your brand.

Utilise User-Generated Content (UGC):

User-generated content adds authenticity to your brand and encourages trust among your audience. Embrace unedited, raw content from satisfied customers to enhance your content mix.

Outsource Rather Than Hiring In-House

Hiring in-house can be costly and time-consuming. Outsourcing offers a cost-effective solution for SMBs and startups to access professional services without the overheads of in-house hiring.

Why Choose Outsourcing?

At Maestone, we offer unlimited graphic design subscriptions to help businesses across industries access regular design support without the commitment of hiring in-house staff. Our outsourcing model saves UK businesses up to £20k a year, accelerating growth at every stage of their business journey.

You can learn more about how to save money on graphic design with Maestone here.