How to build your brand identity

How to build your brand identity

The terms “brand” and logo” are often used interchangeably. But though a logo can be the symbol of a business, it is not the¬†entirety¬†of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity. With...
Brand Positioning

Brand Positioning

What separates you from the rest of the competition? Companies like Nike and Adidas have one important thing in common: a strong brand. Iconic brands like those have become so generic that their terms used for products in their market. If a baby needs changing, do you...