What’s in a name? That which we call a rose by any other name would smell as sweet.
– Shakespeare, Romeo and Juliet –
A brand is everyone’s business. If you’re an entrepreneur or even on small scale, building your own brand helps make yourself visible, and no one knows better than you that visibility means everything in the consumer market. A brand is what defines your business and makes it unique, and it’s also one thing that distinguishes you from the rest of your competition. So how do you build a brand in just 24 hours?
Here’s a simple guide on how to start building
your brand today:
1) Identify your target customer
The first thing you need to do is identify your target audience. Who’s the highest potential consumer that you want to give your product to? Once you’ve identified that person, then all you have to do is go out there and find them! You don’t need a lot of time for this step, as it only requires some research and thinking.
2) Give your product a face or name
Now that you have identified your target customer, it’s time to give your target audience something they can relate to. Give them a face, a name, a personality – whatever you want to do as long as it helps them remember what you’re selling and who it’s for. This is only the beginning of building your brand, but a strong personality – a personality that your target customer can relate to – is a very good starting point.
3) Formulate your brand story
Once you have identified the person behind your product and made up their personality to help them stand out from the rest of the crowd, it’s time you give them some qualifications. Who are they, what do they believe in, where did they come from? Those are just some of the questions you need to answer. But the question is: Why?
The reason behind this is because knowing who your target customer is and what they believe in helps you build a strong relationship with them. If you know their values, for instance, then you can use that to your advantage to sell your product. For example, if you know they believe in organic products and helping the environment, then it’s very likely they would want to buy a brand of soap that helps the environment and is free from harmful chemicals and preservatives.
4) Tell your brand story
If you want to give your product a very powerful personality, then you need to know as much as you can about it. What makes your product unique? Where does it come from? How long has it been in your market? All these questions should be answered before anything else. However, the most important question of all is: Who’s behind this product and why should I trust it?
Once you have answered these questions, it’s time to tell your brand story. There are a few great ways of doing this, but one thing that always works is storytelling. People love stories – funny or scary, they just love stories about anything and everything! So tell people the history behind your product and why you love it so much.
5) Show your product in action
Once you’ve done all the groundwork for building your brand, it’s time to show off your creation! Show people how it works, what sorts of problems it solves, and why they need it in their life. Just remember that the most important thing is to show how your product makes their lives better. Then, to make it even better, once you’ve shown your product in action, why not show the person behind it?
After all that’s said and done, you want people to get an impression about your brand so they can understand what makes your business unique. One of the best ways to do this is through visuals. The more visually appealing your branding is, the easier it will be for people to understand what you’re selling.
6) Get feedback from people consuming your product
After all your hard work, the final step in building a brand is getting feedback from people using your product. You can do this through social media, surveys, or even by making an online report about how people feel about your product. This way you can change what doesn’t work and improve what does – a win-win situation for everybody.
Now that you know how to build a brand, it’s time to get started! You have 24hrs.
What’s Next for your brand?
If you’ve followed the above steps and created your brand in the last 24hrs then it’s time to take things to the next level.
WANT TO READ MORE? VIEW OUR