How to build a brand in 24 hours

How to build a brand in 24 hours

Reading Time: 4 minutes What’s in a name? That which we call a rose by any other name would smell as sweet.- Shakespeare, Romeo and Juliet –  A brand is everyone’s business. If you’re an entrepreneur or even on small scale, building your own...
A good first brand impression

A good first brand impression

Reading Time: 3 minutes Let’s start with the obvious – first impressions matter. You make your first impression in the first seven seconds of meeting someone new. Unfortunately for your brand, it takes 0.05 seconds for someone to form an opinion of your...
How to be a more authentic brand

How to be a more authentic brand

Reading Time: 5 minutes In the past, to achieve success, all companies needed to do was create a great product or quality service. Now that’s changed. The modern customer is looking for genuine and transparent experiences from the brands they choose. Not only do...
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