EST. 2021
THE
DISCUSSION
Big news, little quips, trends, analysis, you’ll find all that (and more) right here among our series of thought-pieces and project stories that offer insight and opinions on branding and our strategic process.
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- Branding
- Strategy
3 Ways your brand can make a good first impression
Reading Time: 3 minutes Like any first good impression, don't forget to smile. Facial expressions are crucial when it comes to first impressions. After all, who doesn't like a welcoming smile. In the case of your brand, a smile is your branding itself.
3 Ways your brand can make a good first impression
Reading Time: 3 minutes Like any first good impression, don't forget to smile. Facial expressions are crucial when it comes to first impressions. After all, who doesn't like a welcoming smile. In the case of your brand, a smile is your branding itself.
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Brand Development Strategy: The steps to building a unique brand
Reading Time: 6 minutes Around 86% of consumers have said authenticity is important when choosing a brand. It’s a crucial factor for not just Millennials but Gen X and Baby Boomers alike.
What is Brand Positioning?
Brand positioning is the process of positioning your brand in the mind of your customers. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
THE FIRST STEP
The journey to impactful branding begins with you.
Every big, hairy, audacious goal starts with a first step. Let us take the first step on that journey together
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