At the heart of any good business is good branding. Sadly, most advice online talks about building or improving an already established brand. That works for most people, but not so good for someone like yourself who is starting their business from scratch. Getting...

The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity. With millions, if not billions,...

What separates you from the rest of the competition? Companies like Nike and Adidas have one important thing in common: a strong brand. Iconic brands like those have become so generic that their terms used for products in their market. If a baby needs changing, do you...